About
One person, many rooms.
I'm Mar. I direct film, run companies, and write about the whole thing openly. This page is the map.
I've been the kid who felt invisible, the founder who hid behind other people's brands, and the filmmaker who finally decided the story worth telling was the one I was living.
This universe is the answer to a question I kept asking clients: why are you letting someone else own your story? So I stopped hiding, put everything under one name, and started building in public, a studio, a course, a food + travel project with Virginia, and a growing library of writing on what it takes to be seen.
Evolution
How I got here.
01 · Then
Grew up feeling unseen. Learned early that story is how you get counted.
02 · The camera
Picked up film. Fell in love with the pause before a founder says something true.
03 · VidProject
Turned the craft into a company, video for founders and brands who need to be seen.
04 · Social Crush
Built a creative agency + talent management arm to grow influence, not just content.
05 · SEEN
Codified the framework. A course + community for people who hide behind their own work.
06 · Now
Everything under one universe, Yum Fun Trips, essays, and the next chapters, in public.
Working principles
Slow craft
Fewer, better. Nothing shipped that doesn't earn its place.
In-public building
The work is the archive. You watch it happen in real time.
Story first
Aesthetics serve the story. If the story's off, the polish doesn't save it.
Long games
Every venture is a decade-long bet. No sprinting to a mirage.