Art Direction
Art Direction.
Art direction for commercials, campaigns, editorial, and content in Orange County, Irvine, and Southern California.
Who it's for
Production companies, agencies, and brands who need a single visual authority on set and in post.
Problem it solves
Footage that doesn't cut, references that don't translate, and shoots that lose their look between plate and edit.
Deliverables
- · Look books and treatments
- · On-set art direction
- · Wardrobe, set, and location direction
- · Color and finishing direction
Industries
Commercial advertising · Fashion · Lifestyle · Hospitality · Automotive
FAQ
What's the difference between an Art Director and a Creative Director?
An Art Director owns the visual system, look, styling, composition, color. A Creative Director owns the concept and how it connects to the brand strategy. Mar White operates in both modes.